If you look up at the hills surrounding Taghazout, you will see the twisted, ancient branches of the Argan tree. Found only in this region of Morocco, these trees produce what we call “Liquid Gold.” But the real magic isn’t just in the oil; it’s in the hands of the women who make it. Today, we’re taking you inside the local Argan cooperatives to see how this legendary oil is made.

1. A Tradition Kept by Women

For centuries, Berber women have been the guardians of Argan oil. In cooperatives like Toudarte (near Imsouane) or Talilt (in the Taghazout hills), women work together to crack the hard nuts by hand using stones—a skill passed down through generations. These cooperatives are more than just factories; they are social hubs that provide women with fair wages, education, and independence.

2. Why Your Skin & Hair Love It

After a day of salt, wind, and sun, your body needs recovery. Argan oil is packed with Vitamin E and Fatty Acids.

• For Surfers: A few drops on your face helps heal windburn and prevents the salt from drying out your skin.
• For Hair: Massage it into your ends to repair damage from the Atlantic’s salt water.
• For Foodies: Don’t forget Culinary Argan Oil. It has a toasted, nutty flavor and is the main ingredient in Amlou (Moroccan “Nutella” made with honey and almonds).

3. How to Spot the “Real Deal”

Not all Argan oil is created equal. When shopping in the souks or near the beach, look for these signs of quality:

• The Scent: Cosmetic oil should have a very light, raw nutty smell (or almost no smell). If it smells like strong popcorn, it’s probably culinary oil!
• The Texture: It should absorb into your skin quickly without leaving a greasy, sticky film.
• The Label: Look for “100% Pure” and, if possible, buy directly from a cooperative to ensure the money goes back to the women who made it.

4. Visit a Cooperative

We highly recommend taking a half-day trip to a local cooperative. You can watch the traditional extraction process, try fresh Amlou, and buy authentic products to take home.

• Closest to us: The Targant Museum in Taghazout Bay is a beautiful modern space dedicated to Argan history.
• Traditional Experience: Visit the cooperatives on the road to Paradise Valley or Imsouane.

Conclusion: By visiting a cooperative and buying local, you aren’t just getting a world-class beauty product; you are supporting the empowerment of Moroccan women and the preservation of the UNESCO-protected Argan forest.

Want to visit an authentic cooperative during your stay? [Ask our team to arrange a local culture tour for you!]